Tony Tang is the new CMO of KEB China
Tony Tang joined KEB China as Chief Marketing Officer (CMO) in Shanghai in April 2025. In his position, he reports directly to Wolfgang Wiele, Chief Technology Officer (CTO) of the KEB Group and Chairman and Managing Director of KEB China. Tang will play a central role in steering the company's marketing and sales development in China.
Wolfgang Wiele is looking forward to Tang's appointment as CMO: ‘Tony Tang brings extensive experience, in-depth industry knowledge and impressive marketing and strategy skills to the role. We are confident that under his leadership, KEB China will reach new milestones and further expand our market position.’
Tony Tang said: ‘I am very honoured to be joining KEB China. The company is well known for its high-quality products and innovative solutions. I look forward to using my experience to develop and implement effective marketing strategies that will increase brand awareness, expand market share and drive the company’s continued development and success.’ With Tang as the new manager on board, KEB China is ideally positioned to consolidate its position as a leading provider of integrated solutions in a competitive market, to drive innovation in the industry and to set new standards for top performance.
Tony Tang has been working in the field of automation and robotics since graduating 25 years ago and has extensive professional knowledge. He also brings expertise in market and sales development, strategy development, leadership and P&L management. Tang has experience in building companies and promoting their sustainable growth. Before joining KEB China, he held key positions at several renowned automation and robotics companies.
KEB specialises in comprehensive automation solutions for a wide range of advanced machines and systems. Its product portfolio includes high-performance drives equipped with precise motor control functions that can significantly improve the operational efficiency and stability of systems. They are widely used in CNC machine tools and enable high-precision machining operations. In addition, the company's powerful servo drive systems, which are known for their fast response and high positioning accuracy, play a crucial role in packaging machines, where they significantly improve packaging speed and quality. KEB's industrial control systems are characterised by a high degree of integration and user-friendly operation and can precisely coordinate the functions of various components in logistics automation systems, ensuring efficient and smooth logistics processes.